Recently, Prince did an interview with a british publication,The Mirror. In the interview he blasts the internet and technological devices. He was quoted as saying,"The internet's completely over. I don't see why I should give my new music to iTunes or anyone else. They won't pay me an advance for it and then they get angry when they can't get it. The internet's like MTV. At one time MTV was hip and suddenly it became outdated. Anyway, all these computers and digital gadgets are no good. They just fill your head with numbers and that can't be good for you."
Prince has always been ahead of the curve when it came to promotion and the distribution of his music. Usually, he is correct with his ideas. But this time, I'd have to disagree with the Purple One. It sounds to me Prince is getting greedy. Wasn't he the one in the early nineties wearing the word 'slave' on his cheek because he felt Warner Brothers Records wasn't paying him correctly? That would be a yes. Didn't Prince start to sell his music online in order to bypass sharing profits with his record company? Once again, yes. Once Youtube became a bit too popular for his liking, didn't he sue them for pirating his work? Yes, for the third time. When Prince was asked what he would need to settle with Youtube, he said he would need about $7,000 per song. So there's no need to wonder why he doesn't have a VEVO account.
Artists are struggling these days. Therefore, they will take the promotion any way they can get it. Be it through the internet or some other emerging form of media. But Prince should realize that the landscape of music distribution is changing. And if he wants his new material to be as successful as his former albums were, he's going to have to change with the times. Like they said in State Property, get down or lay down.
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